For the Module 4 science fiction discussion, I watched the movie Next. When I first decided to watch the movie, I was going to obtain a DVD from Redbox. Instead, I saw where I could watch it on Demand. So I had no need to even leave the house to watch this movie based on a Philip K. Dick book. I remember a number of years ago, I was a member of Netflix. At first, I loved the idea of getting movies in the mail. Now they don’t even mail them, you download them. How cool is that?
“Technological products do not stand alone. They depend on the existence of other products and other technologies” (Arthur, 1996). So when addressing the competition between DVDs and video-on-demand, I must admit that I believe it is an example of Red Queens and Increasing Returns if it could be both. According to Thornburg (2009a), “Red Queens are huge competition between two technologies in the process of emerging, all other competitor are left behind” (Laureate Education, Inc.). Most people hardly ever use VHS which was one of the competitors left behind. “Increasing Returns allows two innovations to hit the market at about the same time and one technology happens to get locked in and drives the other to extinction” (Laureate Education, Inc., 2009b). I have hundreds of DVDs and have watched most of them. However, when this assignment come along, I chose not to even look through them to see if I had any of them instead I watched it on demand.
Arthur, W. B. (1996). Increasing returns and the new world of business. Harvard Business Review, 74(4), 100−109. Retrieved from the Business Source Complete database.
Laureate Education, Inc. (2009a). Emerging and future technology: Red queens. Baltimore, MD: Author.
Laureate Education, Inc. (2009b). Emerging and future technology: Increasing returns. Baltimore, MD: Author.
Thornburg, D. (2008). Red Queens, butterflies, and strange attractors: Imperfect lenses into emergent technologies. Lake Barrington, IL: Thornburg Center for Space Exploration.